Springing Up With New Content Ideas May Be a Challenge, Particularly For Those New Content Marketing.
Ten-video-marketing-content-ideas-anyone-can-useWhile video marketing has become one among the foremost well-liked content techniques for B2B companies, making enough content to stay those ways buzzing continues to be an uphill battle for many. You hear it all the time: “We decide to produce additional content, we have a tendency to simply got to return up with some new ideas.”
The very fact is, nice content ideas are all around you if you are taking the time to note them. For video in particular, totally different designs will typically inspire a treasure hoarded wealth of untapped coverage areas to require advantage of.
If you discover yourself stuck in a very content rut, here are ten easy content concepts for video selling that any business can profit from.
1. Feature Demos
You’ve simply discharged a replacement product or added a cool new feature. You’ve written the press releases, updated your site, wrote a web log post and shared it via a spread of channels. currently what? Well, why not place together an easy video presentation that demonstrates however your new feature works? If you’ve undraped an entire new product, chances are high that you’ll be able to produce videos for every new feature, effort you with a number of recent topics to feature to your content calendar.
Demos like these may be shared with current customers and prospects throughout the sales cycle, or denote to YouTube to draw in new audiences.
Onsider our demos here.
2. Tips And How-Tos
Whereas feature demos are meant to be instructional, you'll be able to conjointly extend that concept to additional general topics that aren’t thus “product-centric.” If you've got a tip or concept you're thinking that can facilitate your audience perform better, than share it in a very video.
You'll be able to even repurpose existing web log posts to make new video assets on constant topic. Remember, simply because you’ve done one thing once, doesn’t mean you can’t jazz again. making video how-tos will extend your data and reach on the far side your blog to fogeys preferring to be told in numerous ways.
3. Client Testimonials
Possibilities are, you’re already exploitation and repurposing testimonials as a part of your overall selling strategy. however have you ever thought of exploitation video to recreate them as well? you'll be able to interview glad clients to share their success stories, or perhaps simply compile your best customer quotes to be utilized in a brief presentation. this will facilitate add a fair additional personal bit to testimonial content that you simply show to potential clients.
Related: Video Testimonials: do you have to Script Them?
4. Worth Props
Product demos showcase your options and what they appear like, but what about your value statement? you'll be able to create videos that introduce folks to your company or product as we have a tendency toll, specializing in the advantages they provide over the kookie and bolts of however they work.
This content may be denote to your company web site or utilized in email selling campaigns for demand generation. you'll be able to even tailor them toward specific markets and verticals to succeed in additional segmental audiences. For instance, here’s a Brainshark presentation we place along specifically for organizations within the aid industry.
5. Webinar Invitations
Video is additionally a good thanks to promote registration for approaching webinars and different events. you'll be able to even use the event speakers to feature a private bit to the invite, and embody it in other promotional content and emails. For additional details, here are some nice tips for exploitation on-line video to make a good event invitation.
Consider Brainshark' approaching and on-demand webinars here.
6. Professional Q&As
Not all of your content must return from you. strive trailing down other specialists or influencers in your field and see if they’d be willing to sit down down for a brief Q&A video on a specific topic. Not solely will this offer you a minimum of one new content asset, however it'll assist you build relationships with different thought leaders. Heck, they’ll most likely even facilitate put up for sale for you!
(For example, here are some easy “talking head” videos that includes yours truly. for every video, I take some minutes to answer one question, leading to 3 distinctive videos from one session.)
7. Man on The Road Interviews
If you'll be able to’t lock down an professional to speak to, you can forever take your camera and head intent on talk to the masses, similar to a broadcast journalist. in contrast to most news stories, however, these videos tend to be lighter and additional spontaneous. Our team recently staked out an Apple store in Hub of the Universe to raise folks concerning the various ways in which they use their iPads, {and the|and therefore the|and conjointly the} results were extremely entertaining.
This is often also a good plan of action to use once attending business events, wherever you'll be able to approach attendees or perhaps professional presenters for brief video insights on relevant topics.
8. Video Infographics
9. Whiteboards
You’ve little question scene these before, and that they are a good tool for visual storytelling. There’s over a way to make a cool whiteboard marketing video, but the only ones only need a dry-erase marker and a camera. once done well, content like this will be very hip (this one from The RSA has over nine million views, for example).
10. Vacation Salutations
I do know, I know – the vacation season simply ended. however hey, it’s ne'er too late to start out wondering next year, right? a vacation greeting could be a good way for corporations to create stronger connections with existing customers, and video is a superb tool for creating content that really makes a difference. It’s conjointly unbelievably straightforward to do. Here are some easy steps to producing a holiday video greeting which will stand out from the masses.
As you'll be able to see, there’s no shortage of video selling content concepts to decide on from, however this is often few complete list. does one have the other ideas for making cool, distinctive video content? pontificate within the comments and allow us to know!
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